HOW TO USE FACEBOOK/META FOR BUSINESS With over 23 million Facebook users in the UK in 2010, the chances are you’re aware of the social networking online phenomenon. More and more businesses are finding a value in utilising this social media platform and creating a...
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What Is UX And Why Is It Important For A Website?
When it comes to building a great website that draws customers and converts traffic to sales, there are many factors to consider. One element that cannot be overlooked is UX — but what exactly is it? Let’s explore why UX is such an important part of web design for...
Pimp Your Product Reviews
PIMP UP YOUR PRODUCT REVIEWS Do you use product reviews to increase rankings and attract visitors? Here is our pick of perfect pointers for optimising your product review pages. Let’s get started. Dive straight in for all the background or hop straight to the bit that...
Get The Most Out Of Your Business Card
GET THE MOST OUT OF YOUR BUSINESS CARD Print is not dead Business cards are one of the first things potential customers will see, so make the right impression! Just placing your logo and contact details on the card is not a good start, see your business card as more...
Have a Swell Time Optimising Dwell Time
TIME IS PRECIOUS Congratulations! Your website placed ‘runner-up’ in a relevance contest. Oh, you didn’t notice? Don’t worry. Contests like these happen billions of times every day, behind the scenes. And no one pays attention, really. Apart from the odd search engine...
How local SEO could be beneficial for your company
How local SEO could be beneficial for your company Local SEO is a great strategy when you want to find your target audience. After all, 97% of people in your area are looking for a business just like yours on Google. And every time someone taps in the words ‘near...
What is On-Page SEO and How Can We Help?
What is On-Page SEO and How Can We Help? Every business is looking to improve its rankings and drive more organic traffic to its website. But staying on top of changes in the Google algorithm and helping it understand and rank your new content can be a challenge....
Uppty Bang & Big Top Ideas
WEBSITE REBRAND / FUNCTIONALITY ADD-ON Anna McNuff Anna McNuff is a British born adventurer, motivational speaker, influencer and author. Rcently named by Condé Nast Traveller as one of the 50 most influential travellers of our time, and by the the Guardian as one...
STARTING A BUSINESS 101
Here's our top 10 things to consider when starting a new business. A study has found that an extra 84,758 businesses were set up in 2020 compared with 2019. This is equivalent to a 12.3 percent increase year on year, which is the highest percentage growth since 2011,...
Leaflets 101
LEAFLET MASTERCLASS Leaflets are so versatile, it’s no surprise so many of our customers find them an essential part of their marketing. Whether they’re being popped through letter boxes, inserted into newspapers, posted out or propped up on the counter — they look...
PAY PER CLICK 101
PAY PER CLICK ADVERTISING 101 Everything you need to know to get started and have a basic understanding. Pay Per Click advertising has been a revolution in marketing and is the largest area of growth, for good reason. We want to tell you all about it and how we...
ORGANIC ATTRACTION – 7 actionable SEO insights to attract organic website traffic
ORGANIC ATTRACTION 7 actionable SEO insights to attract organic website traffic If you’re reading this, you must be interested in driving more traffic to your website. You know people already use search engines to find businesses like yours. You’d like to find...
SEO Vs PPC – Which is better ?
A battle steeped in search folklore. This contest has attracted lots of attention from fans of the digital marketing game over the years. In particular, businesses looking to grow their traffic through more exposure. The casual fan might be asking what distinguishes...
3 TIPS FOR A SPLENDIFEROUS SOCIAL MEDIA STRATEGY + FREE SOCIAL MEDIA CALENDAR
3 TIPS FOR A SPLENDIFEROUS SOCIAL MEDIA STRATEGY Introduction to Social Media: As business owners and employees, we are aware of the importance of social media marketing. The opportunities offered from integrating social media marketing into your overall marketing...
Covid-19 Update
We're back baby! Things are getting a little more back to normal, and so are we! We have bums in chairs, new team members, a new Gloucester and Cheltenham studio and loads of new products to offer our clients. Our Gloucester studio is located at Lower Quay Street and...
Expect to Collect
Sitting on the sofa at home, armed with your phone or laptop. That’s the new war room for tackling any minor modern-day task at hand. Jobs around the house, entertainment for the kids, a new fitness regime. There’s nothing we can’t tackle with a bit of shrewd...
How do Facebook Ads work?
Facebook, Facebook, Facebook. You can't escape it. It's become part of our lives for over 15 years now (crazy right, older than some of your children I'm sure). And kudos to the platform, it has revolutionized the way businesses market themselves online. It began as a...
What makes people click?
Ever had a question on your mind, no matter how trivial, and you just need to find the answer to it? You could be working on an important assignment, enjoying dinner with a hot date, or lying in bed mulling it over at 1 am. It doesn’t matter what you’re doing at that...
CAN OUTSOURCING WEBSITE DESIGN GROW YOUR GRAPHICS BUSINESS?
In this article, we’re going to compare the benefits and drawbacks to creative business owners of outsourcing web design to an external developer. Let’s be clear, I am not a web designer or the owner of a creative company (I did a degree in languages and somehow ended...
THE FLYWHEEL EFFECT
A rewarding workout You may have found yourself exercising more over the last 12 weeks. Or maybe not. We’re not here to judge. Perhaps you’ve just ordered the leg warmers. And that’s ok. Or you’ve at least Googled about some kind of exercise. That’s a workout, right?...
EFFECTIVELY MANAGING CUSTOMER EXPERIENCE AS A SMALL OR MEDIUM SIZED BUSINESS
Why is customer experience is important in 2020? Strip the personality out of a business and it is much like many, many others. Any number of brands can do what you do and do it in a similar way too. As businesses, we must distinguish ourselves by illustrating why we...
Elevate your Email
Oh, how we chuckled… When that little girl burst through the door and bundled in on her dad during a live BBC News broadcast with her dad. Celebrity chefs give us light-hearted relief by catching tea towels alight on live morning television as they too battle with the...
How to setup a Google ReCaptcha
Below is a video tutorial on how to setup a Google Recaptcha. It will walk you through the steps on how to get the credentials for the Recaptcha. Any issues, please get in contact with a member of our team.
Get noticed with Shiny Business Cards
We are all attracted to shiny things Whether it's new things, diamonds, dimonties or crystals, shiny things never fail to attract attention. Increase your chances of getting noticed by adding spot gloss highlights to your business cards or other marketing collateral....
Adding images to your website gallery
Below is a video tutorial on how to add images to your gallery on your website. If you have any issues, please contact a member of our team.
Changing Contact Form Submission Recipient
Below is tutorial video on how to alter the email addresses in your Divi Contact Form. If you have any issues, please contact a member of our team and we can assist with changes.
DON’T STOP
Have you ever run long distance before? Like a half marathon, marathon or triathlon? The 4 deserts? (Kidding, that narrows our audience down a little too much). But if you’ve ever done some kind of endurance event you’ll know that it’s a journey through physical and...
Can you explain what SEO actually is?
Did you know our Director, Chris Nyland takes part in regular Digital Marketing podcast? Himself and Ian Hooper from HitPublish come together to interview leaders in their fields, discovering more about their skills and experience in Digital Marketing. This week they...
Working from home? | Tips & Tricks for Business Listings | Nettl of Gloucester & Cheltenham
Working from home? | Tips & Tricks for Business Listings | Nettl of Gloucester & Cheltenham If you can’t work IN your business right now, it's the perfect time to start working ON your business. Online business listings play a huge role in any business. It’s...
Tips & Tricks for Email Campaigns
Working from home? | Tips & Tricks for Email Campaigns | Nettl of Gloucester & Cheltenham If you can’t work IN your business right now, it's the perfect time to start working ON your business. Email campaigns can play an important role while you are unable to...
Email Set Up & Control Panel Access
Welcome to your new control panel and email set up. Here's all you need to know; Control Panel Click here to Log In to your Control Panel (where you can check and change email settings)Your log in will be your main email address and a password we will give you. ...
Top 5 tips to improve your website visibility in Search Engines
Working from Home? Top 5 tips to improve your website visibility in Search Engines Having a digital presence is crucial for any business in this day and age, but if you want it to generate leads and enquiries (and why wouldn’t you?) - it’s not enough to simply have...
Working from home? Top Tips & Tricks for Social Media
"If you can’t work IN your business right now, it's the perfect time to start working ON your business." Social media plays a huge part in any business, it's the perfect way to get your company name and brand out there for people to see. However, before...
Uppty Bang & Big Top Ideas 2020
March uppty bang is here, with sixtastic jolly deals. Uppty bang your business, my dear, hit them right in the feels. Spring has sprung. Now let the customers flow. Uppty bang your marketing online and off. We’re your Nettl, better than a dream. Think of us as your...
Do you come here often?
DO YOU COME HERE OFTEN? What businesses can learn about attracting customers from the courtship rituals of real life relationships. approx 5 minute read February was the month of love For some at least. And it got us thinking… “Is being lucky in love really all that...
UPPITY BANG YOUR BUSINESS!
Growing your business should be fun. The best businesses use different methods to attract new customers and get more from existing relationships. In February, we’ve pulled together a bunch of deals to give your business more uppity bang. Make your budget go further...
Google My Business
Google My Business is a fantastic, simple, FREE marketing tool for your business. Check out the video below to see its features.
Speed Networking Business Social
On Thursday 12th December 2019 we co-hosted our very first Nettl Business Social with The Business Growth Network in association with Gloucester BID and the UK Digital Retail Innovation Centre. Local businesses were invited to join us at the UK:DRIC (which is home to...
How to setup a Facebook Pixel
Whether you're thinking of doing diving into Facebook Ads or possibly in the future, or not at all, it's worth adding a Facebook Pixel into your website. It's a great way to start populating a list of Facebook users who have been on your website for retargeting! Check...
How to setup a Facebook Ad Account
Facebook Ad Account Setup with Nettl Thinking of putting some budget towards Facebook Advertisement? Get your Ad account set up properly so you can start advertising or we (Nettl of Gloucester & Cheltenham) can do it if for you. Click here for further information...
Nettl sCARE Packages
Nettl sCARE Packages? What’s up pumpkin, have you got someone in your web? Do you want to keep your website up to date, safe and secure? DUH. Well, we’ve got something fangtastic to tell you. We offer Care Plan packages to keep your website in check and in the safe...
Introducing Hit Publish; your digital marketing podcast
Hi friend, Allow us to introduce; Hit Publish. A new digital marketing, online advertising and technology inspired podcast.Hit Publish explores the latest in digital marketing news, trends and technology and interviews key industry insiders, from large and small...
Need some new print but not sure where to start?
Need some new print but not sure where to start? Whatever your business, we have got something for everyone, like seriously, everyone! We are hitting you right in the feels with our top print products for your business! Hair & Beauty | Barbers,...
Gamify your business!
approx 7 minute read In the primary school down the road, bright little 7-year-olds get points for good behaviour. And what do points make? Prizes! Rewards for behaviour has been ingrained in us all since we were children. OK, if you grew up in a decade where prizes...
POP-UP POWER
approx 5 minute read The evening sun shone on a secluded spot of British coastline. Tents and camper vans huddled together behind the dunes. Although not the weekend yet, the hand painted campsite sign already said ‘Full’. It was late in the day but the beach was...
The hidden influence of your logo
When was the last time you hired a company or purchased a product because of their logo? You’re thinking probably never, right? (Unless it’s McDonald’s maybe, because there is something magnetic in those golden arches, don’t you think? We’ll get to that in a second.)...
Top tips to get you exhibition ready!
Have you got a summer full of exhibitions ahead of you? Well, let us help you get prepared so you can smash every show! We are hitting you right in the feels with some of our top tips… Tip 1 is to plan ahead. Seems obvious, right? There’s a lot more to think about...
PRINT IS NOT DEAD
Print is dead? Not so fast… Scientific reports show people prefer to read printed material when they are trying to understand something substantive, so why are people so desperate to get rid of print? Print is most certainly not dead, it’s actually on the rise amongst...
How we joined hands with Low Fodmap Fantatics, Bay’s Kitchen
We first met Ben, from Bay’s Kitchen at the Gloucestershire Business Show event, in 2018. Familiar with Nettl, we had an interesting chat about Search Engine Optimisation and the website and digital marketing services we offer, from our Cheltenham and Gloucester...
Let’s talk merchandise… Eco-friendly merchandise!
Plastic pollution can now be found on every beach in the world, crazy right? In 2016, a global population of more than 7 billion people produced over 320 million tons of plastic – set to double by 2034. With this in mind; it’s super important to help these figures...
How to connect your Facebook & Instagram feed to your website
Below is a video tutorial on how to connect / reconnect your Facebook & Instagram feeds to your website. Any issues, please contact a member of our team and we'll be happy to assist.
How to set up Google Maps on your website!
Maps glorious maps, where would we be without them! Google Maps is universally used daily by millions across the globe. It’s important for people to be able to find your business whether it’s online or offline. Click the link below for a quick video tutorial on how to...
How to set up Google Maps on your website!
Maps glorious maps, where would we be without them! Google Maps is universally used daily by millions across the globe. It's important for people to be able to find your business whether it's online or offline. Click here for a quick video tutorial on how to set up...
‘Tis is the season
Marketing planned today, turns into sales tomorrow. As we roll into peak season and the Christmas hustle and bustle, it’s easy to put off marketing ‘til later. But now’s the time to be thinking about quieter times in January and February. We all know, marketing...
Hosting options with or without Nettl
To host, or not to host? That is the question... Congratulations on your new, gleaming, tip-top, website. Now it's time to decide how and where you want your website hosted. There are a few options depending on your current hosting situation! Option 1:...
Getting on the Instagram Hype
Selfies, boomerangs, filters, dogs, cats, carpets, landscapes, shoes… the list goes on. Today, Instagram sits at the forefront of social media platforms - with over 800 million active users a month and 500 million daily active users it boasts higher per-post...
Talk to me about Responsive Web Design
Smart phones and tablets have changed the way we browse the web. Whether it’s on the move or kicking back on the couch after a hard day’s work, we access our mobile web browsers almost every day. Statistics show that in 2017, mobile devices accounted for 49.7% of web...
What is website bounce rate? How might it affect your business?
Bounce rates may sound cool and get you thinking about space hoppers and rubber balls cascading down San Francisco streets. But when it comes to your website, it’s not all fun and games. Your website ‘bounce rate‘ is calculated by what percentage of folk arrive...
Exhibition wish list: 10 items you need at your event
Gazebo - be bold with a branded gazebo at your next exhibition, plus it'll keep you cool in the warm weather. Parasol - Knowing what a British summer brings we can expect some rain, luckily for you we have these fabulous water-repellent covers. Flags - Keep...
How to link to your Facebook page?
1. Log into Facebook and navigate to https://developers.facebook.com/ 2. Set your feed to Live mode. 3. Navigate to https://developers.facebook.com/tools/explorer/
Five fonts you shouldn’t use on your website
When designing a website you need to stand out and be unique; the font you use can reflect that. Arial We wouldn't recommend this font as it looks plain, doesn't stand out and looks unprofessional; there are so many other appropriate fonts out there that you...
Five common landing page mistakes
Landing pages are used by businesses just like yours to increase website conversions. While there is perhaps no such thing as a perfect landing page, there are many things that can derail performance. So we’ve put together a list of 5 landing page mistakes that...
Nettl newsletter: April
THE COUNTDOWN TO GDPR ENFORCEMENT 25th May 2018 You'll have heard a lot more about GDPR since we first mentioned it last year. Time is running out. The new legislation comes into force on 25th May 2018. If your business uses email marketing, sends direct mail...
The importance of https
A story about secure browsing The sun is shining through the window of your favourite local coffee shop. You’re sat with your flat white and laptop, about to settle down to some serious web browsing. When, all of a sudden, a rather unsavoury character pulls up a chair...
Winter Website MOT
Security Google are on a mission to make the web a more secure environment. So if you’ve not got an SSL certificate for your site then now is the time. SSL certificates encrypt data sent between visitors and a website. They help keep sensitive information, like credit...
Attracting customers – 6 marketing channels to help drive web traffic
You’d be forgiven for thinking that selling online is a different kettle of fish. Truth is, although it may be a different kettle, the fish are pretty much the same. We’ve been exploring how getting the most out of selling online shares an awful lot of practices and...
Challenge Chris
The Challenge Hi, I’m Chris Nyland. I’m 39. On Friday 9th June, I’m going to attempt to shift myself (and what my daughters tell me is my ‘big tummy’!) the distance of 4 marathons in just 4 days, along the Cotswold Way to raise money for the Superhero Foundation. As I...
Diary of a Nettl Cadet: Designing for Print
Introduction to design for print Today was a big one at the Nettl Acadamy! An introduction to the do's and dont's of print! I found today especially useful and interesting as it really helped give a great understanding of what to look out when designing for print. I...
Domain Name Transferring
So; You would like us to host your website, and you already own your domain name? No problem. You have a few options, depending on your set up and your requirements. Do you want to: (a) leave your domain name (and emails) all where they are and working as currently,...
Diary of a Nettl Design Cadet: Part 2
Week 4: Planning a Project Today at the Nettl of Birmingham Business Store, we looked further into the ways of Nettl, and how a typical project initially starts out. We received a workbook which was full of scenarios of typical clients looking for websites. We had to...
Diary of a Design Nettl Cadet
Nettl Cadet: Introduction Day I'm Lily, a graphic designer, graduated from college last summer and I have been working in the Nettl of Gloucester and Nettl of Cheltenham studios for about 6 months now. I heard about the Nettl Academy program and have been enrolled on...
How much do Google Adwords cost and do they really work?
Hi Gloucester Nettl! I can see that you are a Google Adwords partner which means you must know what you are doing. Can you tell me how these Google Adwords work and if they will work for me and my Gloucester business? No problem, let me explain a little about how...
Leave us a review?
Did we do a good job? Have you been happy with our service? Fancy leaving us a review? Pretty please? As a Nettl of Gloucester customer, we care about your satisfaction, it’s important to us we get your feedback. If we're doing something wrong, we'd love the chance...
Which ecommerce website trend predictions actually came true in 2016?
As Christmas approaches at an alarming rate in a very cold Gloucestershire, it’s about this time of year that we, as a small digital design studio, start to see lots of ecommerce website trend predictions for the following year from companies just like ours. But as so...
Let’s talk Twitter…
Twitter. Most people today, and a lot of businesses, have a profile. Ok, so not all of them are very active. In fact, out of the ever growing number of accounts - 1.3 billion as of 2015 – only 313 million are active. That’s a huge amount (about 75%) of inactive...
Top 4 Ideas For Your Blog Post!
You know the feeling, you want to put a blog post up, you know you should, but you end up staring at your screen blankly before anything comes to mind. Inspiration can come from anywhere though, last time I got inspiration from being asked what kind of tea I wanted...
Our Cheltenham web design studio Official Opening!
There's a chance you might have heard the whisper on the grapevine (who are we kidding. We' hope you've heard, we've had it all over social media) that a Nettl of Cheltenham has opened it's doors. Even though our Cheltenham office has been up and running for a few...
Churchdown Advertising just got easier
As far back as 1st March 2013 Churchdown Online, the villages main information website, joined forces with MyChurchdown – the full colour, full content local magazine distributed to 5,000 households bi-monthly. Since then we’ve continued to operate as two identities...
Too Much Tea and Coffee
In our office, we have too much tea and coffee… It may be that we have a tea addiction. It may be that Angel (Website Genius) loves our coffee machine so much that she keeps buying fancy coffee pods for it. It may even be down to Kaitlen (Social Media Expert) bringing...
Using Facebook for Business
Facebook. One in five people have an account. If Facebook were a country, it would be the third largest in the world (just after China and India). Because of this, one of the best ways to advertise your business and services is to stay active on Facebook…If you're...
Nettl of Gloucester Studio Transformation
Those of you who are familiar with the history of Westgate Street will know that our web studio was once home to John Lawrence Menswear - which closed its doors at the beginning of 2014 after 60 years of business. When we arrived, in February 2015, we knew we had a...
Working with a Google certified partner
We, at Nettl of Gloucester, manage and maintain Google AdWords (also known as 'pay per click') campaigns for a number of our customers. This is done by two of our in-house, Google-qualified campaign specialists – who, together, have allowed us to achieve Google...
Who owns my website?
You meet the website design company, you share your brief, they provide the proposal, you accept it, they proceed to build one that is tailored exactly to your requirements and provide you with administrator access – and, you pay for it. The answer to the question...
The Perfect Salesman?
We have never had a dedicated salesperson for our business – we haven’t really looked for one – but recently the perfect salesman walked into our studio. He’s sounded so good we had to share his story, because he's available to work for your business too if you want....
Is duplicate content really affecting your SEO?
As many people will know, a lot of what is considered to be good SEO practice is speculation. It’s credible, but it’s not concrete – which is why a Q&A with one of Google’s Webmaster Trends Analysts, John Mueller, is a rare bit of insight into how the search...
What businesses can learn about SEO from WordCamp NL 2015
As most of you with a knowledge of SEO will know, it is a constantly evolving practice, due to regularly changing algorithms from the biggest search engines. Thanks to a video recording, we were able to watch Joost de Valk, founder of Yoast, talk about the...
Google Update: Tweets, Appts, Mobiles and more!
It’s not confirmed for certain, but someone has recently managed to capture a screenshot of what is one of the most intriguing and exciting updates to the Google search in a while – in our opinion! Without initially having to visit your website, prospects could be...
Ecommerce websites: should your business invest in one?
It happened in 2014, and some of you may well know: the number of people accessing the internet on a mobile or tablet device officially overtook the number of desktop users – and this rise looks unrelenting. With this type of steady increase, you would imagine this...
Setting up emails
If we're hosting your emails for you, here's a handy reference guide to how you can get your emails set up and working on various devices. We use 123-reg as a default as the place we buy, register and hold your domain name. With your emails, you have 3 main options,...
Creating a Good User Experience for Your Website
Website user experience is a hot topic at the moment and, now part way into 2015, I believe we're going to see a huge shift in the way the majority of websites are presented this year. Sometimes I feel that so much emphasis is placed on how best to optimise...
Facebook take on LinkedIn
The world of social media has, once again, been a hot topic in the news. The Absolute Creative team in Gloucester have been surveying the internet, looking for the latest on the most populated networks. In the 'Absolute Social Media Update #2', we have touched on the...
How to use the WordPress SEO plugin by Yoast
If you're familiar with posting content onto your Wordpress website, but now want to get it found in search engines, the Yoast plugin for Wordpress is awesome. Whilst it should not be taken as gospel, it's a fantastic tool and gives you a really good aid; it's by far...
An Introduction to SEO
We live in an age where the acronymic library is ever-increasing. The internet has become a breeding ground for many TLA’s (Three Letter Acronym’s – excuse the irony), but one of the more interesting and useful ones to business owners is SEO - Search Engine...