What is On-Page SEO and How Can We Help?
Every business is looking to improve its rankings and drive more organic traffic to its website. But staying on top of changes in the Google algorithm and helping it understand and rank your new content can be a challenge. On-page SEO should be your top priority for optimising web page content and driving relevant traffic to your site.
So what exactly is on-page SEO?
On-page — or on-site SEO — is all about optimisation. Because optimised content, links, URLs and title tags makes a big difference to Google. Why? Because however smart the algorithm gets, it still uses old-fashioned keyword crawling to rank your site.
But you won’t find the best-ranking sites using practices like keyword stuffing. Instead, you need to optimise your content for user experience. Put the focus on page loading speeds and click through rates. Drill down on your HTML tags, images and headlines. And make sure your website oozes trustworthiness and expertise.
Why is on-page SEO so important?
Want to rank on page one? Then you need to take on-site SEO seriously.
Google’s search algorithms have made a giant leap forward. They’re currently capable of understanding what you’re actually searching for when you make a query. And they can then deliver the search results that meet your intent.
It’s the job of your on-site SEO to help search engines understand your content, so your most relevant URLs are ranked for specific queries. So focus on on-page SEO, and your search presence and web traffic should get a welcome boost.
Keep URLs simple
Google says that URL structure is fundamental in letting it know what any page is about. The good news is that URL optimisation is relatively simple.
Just include a keyword, don’t overcomplicate things, and avoid session IDs. Oh, and use hyphens, not underscores. Alternatively, you can get in touch with us to book a consultation if you need a hand with URLs, tags and other SEO best practices.
Optimise your tags
Google says that meta descriptions don’t count for rankings. But optimising meta and title tags for your search engine results pages (SERPs) can help with perceptions and your click-through rate (CTR).
– Craft your meta to be a compelling advert for your page and keep the description to 155 characters.
– Keep titles clear, unique, correctly spelt, and 60 characters max for best results.
Don’t forget to EAT
Expertise, Authoritativeness, and Trustworthiness. That’s how Google rates your content, pages and website. So you also need to place a premium on high-quality content that helps supercharge your on-site SEO.
And because EAT plays a part in Google’s organic rankings, it stands to reason that it needs to play a role in your SEO strategy.
And don’t keyword cannibalise yourself
It’s not easy to write compelling content with natural keyword inclusion. But if you get tempted to keyword stuff (adding unnecessary key terms that don’t read comfortably), you’ll pay a heavy price.
Far from boosting your rankings, targeting the same terms over multiple pages causes’ keyword cannibalisation’. And your only competition is yourself.
Avoid the dreaded bounce
Adding images, good. Adding slow to load images, not so good. Optimised images are a valuable SEO asset because:
– They show up in Google Image Search for more ranking opportunities.
– They help your pages load faster for better user engagement. And that stops your audience from bouncing and keeps them coming back for more.
Give your website more uppity bang with Nettl
Every business wants that page one ranking, but we can give your website the extra bang it needs to get you there. So if you’re looking for on-page SEO services in Gloucester & Cheltenham, why not get in touch today?