Smart phones and tablets have changed the way we browse the web. Whether it’s on the move or kicking back on the couch after a hard day’s work, we access our mobile web browsers almost every day.
So what’s this got to do with Responsive Web Design?
Well, have you ever visited a website on your mobile device and the page is not laid out correctly and text is too small to read? This is because the website is not responsive, and this can make or break your business…
What is it?
Responsive web design creates a system for a single site to react to the size of a user’s device – with one URL and one content source. A responsive website has a fluid and flexible layout which adjusts according to screen size. Typically, there have been four general screen sizes that responsive design has been aimed at: the widescreen desktop monitor, the smaller desktop (or laptop), the tablet and the mobile phone.
There are 3 main pieces to make your website responsive:
- Fluid Layouts
- Responsive Images
- Media Queries
So why should your website be web responsive?
1) It will be visually pleasing to your audience, adapting to any screen size
2) It will increase reach to customer and clients on smaller devices
3) All your analytics, tracking and reporting can be done in one place
4) It provide your audience with a seamless, consistent experience that can increase lead generations, sales and conversion
5) It offers you a lower maintenance cost in the long run
6) Improves Search Engine Optimisation (SEO)