Introduction to Social Media:

As business owners and employees, we are aware of the importance of social media marketing. The opportunities offered from integrating social media marketing into your overall marketing strategy are endless. Social media supports your brand. It helps to grow your brand’s recognition and drives consumers to your website to learn more about you, and importantly gets you in front of your target audience. Social media marketing is a brilliant way to drive your inbound marketing at a relatively low cost.

This article outlines how the integration of social media into your marketing strategies has a number of benefits for your business.

Social media strategy | Gloucester & Cheltenham | Screen Shot 2021 05 21 at 13.47.54 350x232 1

At the beginning of the pandemic (March 2020) social media platforms such as Instagram and Facebook saw a 40% increase in usage within the first 4 weeks of lockdown.

Many SME’s may not have the staff, the knowledge, or quite frankly the time to manage their social media accounts. Resulting in it often becoming another tedious and neglected “chore” on an ever-growing to-do list.

Sound familiar?

Don’t worry, you are not alone. Many businesses fail to compete with their competitors and win the attention of their target audiences in this arena. Social media needs to be active, engaging and most importantly, maintained. If you feel that there aren’t enough hours in the day this article is for you.

In just three points we will take you from social media-phobes to social media wizkids!

Find the rest of this article and your free social media planner here.