Search Engine Optimisation (SEO) for Gloucester Companies

Why should Gloucester Businesses be interested in SEO?

Quite simply if you can get your company to appear at the top of the search listings when someone searches for your products or services then your business will grab the lion’s share of the available search traffic. What does this mean exactly?

Let’s create an example:

• You are a Gloucester based company selling a range of legal services and the gross profit per client is £500
• You have a conversion rate from your website of 4% i.e. for every 100 visits to your website you gain 4 clients.
• Let’s say there are – each month – 2,000 local searches on Google for the services that you are selling.

If you were on page 5 of Google your on-line business would in effect be invisible to any searchers who did not know your website address. In short it’s highly unlikely that you would ever be seen by any of your target audience.

However – if you could get your company onto page one of Google in organic* search position number 10 which is in fact the bottom of the page then you could expect to gain 2% of the available search traffic i.e. 2% of 2,000 = 40. With your website conversion of 4% you would gain 2 new clients each month.

Here is where it gets interesting; if, by using proven SEO techniques, you were able to get your company’s website into position 5 you would pick up around 6% of the search traffic i.e. 120 new visits per month giving you 5 new clients a month at gross profit of £2,500.

Position 3 would give you 11% or 220 visitors delivering 9 new clients per month.

Now – if you could get to the top of page one you can expect to get almost one third (32%) of the available search traffic.**
Using our example that would mean 640 prospective new client website visits per month and on a 4% conversion rate that would deliver over 25 new clients each month generating £12,500 of gross profit each month.

With the right Search Engine Optimisation strategy in place your business could be appearing at the top of the search engine ranking results. Just think what this could mean for your company’s bottom line!

Consider your competitors in and around Gloucester. How many are there?  Where are they appearing in the search returns? If they are appearing above your company then they are likely to be taking business from you.

One thing to consider is that even today the percentage of businesses using SEO  correctly as a means of gaining a competitive advantage is still relatively small. SEO offers a real opportunity to get your business found ahead of your competitors. We can help you to do that.

To find out more – call us now on 01452 423548 or complete the form on our contact page we would be delighted to talk to you and to help you gain a real competitive advantage through SEO.

By the way of course you don’t have to be a Gloucester based company to take advantage of SEO services!

*There are always 10 organic search positions shown by Google per page. There may be some paid for advertising appearing at the top of the page but these are not organic rankings – they are there because they have paid to be there.

** Depending on which research figures you use:

https://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study

NB. We used the Chikita figures for this article.