How to create headlines that will impress your readers. Part 2

Knowing your target audience and their interests + having the knowledge to create creative headlines — you can create a miracle.

This article will not talk about trivial things such as: write interesting, show benefits, use emotional words, use numbers.…

Such articles have been written thousands of times and they do not bring any benefit to readers.

In this article, you will find several ready-made headings that you just need to apply to your topic. So, let's get started.

Amazing Headline.

This is something that most people on the Runet really miss.

Example: The "How to promote a blog" query

Absolutely all the headings are identical. Sheer boredom.

Do you know what the reason is? It's not because all these bloggers don't know how to make headlines, no! They can make very good headlines.

The problem lies in the fact that almost all bloggers, like blind kittens, are fixated on seo optimization.

Everyone tries to cram the keyword into the exact occurrence wherever possible.

For some reason, almost everyone thinks like this: "So, I need the exact occurrence of the query in the TITLE, DESCRIPTION, KEYWORDS, yeah. This will bring my article to the TOP for sure. Aah, SEO, I'm going to pray for him!"

Destroy these stereotypes in your head, erase them and don't remember them.

You can also come up with a cool headline along with a keyword.

For example:

15 Amazing Tips for Promoting Your Blog!

Or so:

How to promote a blog in 3 months using the Top 5 Techniques!

As you can see, you can create a great headline and still use keywords in it.

In the first version, I slightly changed the keyword, I did not write it in the exact occurrence. But this will not affect the search results in any way if your entire article and other meta data are tailored to the search query you need.

Another example: The query "How to cook borscht"

And once again we got hung up on the search query. As you can see, we just stuffed a few keywords into the TITLE and that's it! No interest, no intrigue. Got nothing.

It seems to me that if I were to write something like this:

How to cook borscht so that your husband buys you a Porsche.

It's also an intrigue! If the husband tastes a plate of borscht and in an hour brings his beloved wife the keys to the Porsche, then the borscht turned out to be magical.

Or so:

How to cook borscht tastier than Gordon Ramsay cooks.

Almost every woman knows that Gordon Ramsay is a cool British chef. And if you cook borscht better than him, then it will be a fantastic borscht.

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