Security
Google are on a mission to make the web a more secure environment. So if you’ve not got an SSL certificate for your site then now is the time.
SSL certificates encrypt data sent between visitors and a website. They help keep sensitive information, like credit cards, away from the bad guys.
It’s essential if you sell stuff online. But even if you have a contact form, your visitors will get security warnings in Google Chrome if you do not have SSL.
Because Chrome has 47% of market share, this change is likely noticed by millions of people. And recent HubSpot Research indicates 82% of people would leave a site that is not secure.
We can add SSL certificates for you from £29 +VAT.
Speed
There are lots of website speed tests on the web that can be used to show the site you’ve built is sluggish and horrible at loading, uses bad code and that anyone who’s purchased the site should feel ashamed.
But while it’s nice to get green marks on all speed tests, what matters is the actual feeling of speed rather than the architectural site recommendations. Plus, these tests are not always accurate. They often fail to detect speed improvements your site is already using.
It’s about balance. Speed is important, but so are aesthetics, functionality and the ability to update easily. We can help create pages that feel fast AND look fabulous.
Mobile
Mobile friendly websites may seem like old news. So you might be surprised to hear Paypal claim that only 18% of small businesses in the UK have a website that adapts to a mobile device.
If you haven’t made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device. With that in mind, we need to think about our audience. Websites where you have to pinch and zoom make for a poor user experience.
It seems crazy that so many small business websites are failing to make the grade. They could be gaining an edge on their competition. But they’re sat on the bonkers bus. Probably fiddling with an unresponsive site.
