Bounce rates may sound great and make you think about space hoppers and rubber balls cascading down San Francisco streets.
However, when it comes websites, it’s not all fun and games.
What is bounce rate?
Your website ‘bounce rate‘ is calculated by the percentage of people that arrive on your website but leave before clicking anything else.
The amount of time they spend on that page doesn’t really matter.
So when someone lands on your site, instantly realises it’s not for them, and leaves within a nanosecond, that’s a bounce.
Someone checks your website to find your phone number, sees it on the first page and leaves.
Say someone spends their whole lunch break digesting your content instead of their sandwiches?
Yep. Still a bounce.
How does bounce rate impact my business?
Think of your sales process as a funnel. You drive leads into the top and conversions pop out the other end. Well, what if we told you your funnel had a hole in it? And you were leaking leads. You would pull a face, right? Maybe like this one? 😬 If your the radiator in your car had a leak, you would get a warning light. A high bounce rate could be like your warning light. So, what is bounce rate and how could it be losing you sales?
Is your website sticky?
Your website should aim to make your visitors want to stick around. Simply, the longer people stay on your website (dwell time) the more likely they are to buy something. Or trust you enough to want to do business with you.
Why does my website have a high bounce rate?
A bounce isn’t necessarily a bad thing. But a high bounce rate could be an indicator of a more serious issue.
To find out why your website might have a high bounce rate, how you can improve it, and what a good one is, you can read the rest of this article here.