Absolute Social Media Update #1

Nov 7, 2014 | Blog, Diary of a Marketing Apprentice, SEO, Social Media

Today, for the first time, we’re rounding up a few of the latest social media news stories – extracting the information from those rather lengthy press releases and condensing them into smaller ‘news bites’.

The Absolute social media update will be covering recent events concerning the most popular social networks. This consolidation of news will give you an insight into the progression of social media.

YouTube considering removing adverts from videos

There are many occasions when you’ll click to watch a video, but there’s a lengthy advert that precedes it. Most of the time you are able to skip it after 5 seconds – or if you have an ‘ad blocker’, this doesn’t concern you.

Well, YouTube chief executive, Susan Wojcicki, admitted that “…there’s going to be a point where people don’t want to see ads” (actually Susan, we got fed up of them a while ago).

The alternative? A paid subscription service.

It’s been trialled before with little success but, with the growing number of YouTube personalities and entertainment channels, we can see potential for a subscription service that allows channel owners to charge for certain ‘exclusive’ content.

Unsolicited ‘tweets’ to appear in timelines

From YouTube removing adverts, we move on to Twitter adding them in.

Twitter has admitted that it will be adding Tweets into your timelines from accounts you do not follow, but has maintained that it will always remain a ‘real-time network’.

They also say they will be making you aware of tweets you may have missed the first time around. This doesn’t sound ‘real-time’ to us; it sounds as though timelines will become less personal – not always reflecting the type of content you want to see.

Read more on this story here.

Twitter teaming up with IBM to introduce improved analytics for businesses

On more Twitter-related news, this one is specifically for businesses. Social media marketing is widely used by businesses of all sizes and, with the recent announcement of a collaboration between Twitter and IBM, this will mean a new analytics model to help you understand your customers better.

Ginni Rometty, IBM Chairman, President and CEO of IBM (go easy on the job titles Ginni) says this new set of data will be based on IBM’s ‘cloud-based analytics platform’ and will “help clients enrich business decisions with an entirely new class of data.”

Currently you can access your Twitter analytics by visiting this page – although obviously you must be logged in for this to work. The partnership between the two corporations will provide a more sophisticated analytics system.

Read more from the IBM press release.

Stay updated with Absolute Creative by giving us a ‘Like’ on Facebook and/or following us on Twitter. See you soon for another ‘Absolute Social Media Update’.

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